Blomming Signs An Agreement For Social Commerce With Biggest Italian Website
Italiaonline, the biggest Italian web property, and Blomming has signed an agreement for the development of Social Commerce. With 60% of market reach and 20 million of unique users per month, Italiaonline will give visibility to selected products and exclusive offers coming from Blomming’s Shops. This is already happening on DiLei.it, the online magazine for women that is part of Italiaonline’s network. Furthermore, the overall agreement include a more comprehensive integration of Blomming’s products on IOL’s properties.
“Our mission is to make the Net an enabling platform also for small and medium businesses” says Gabriele Mirra, Vice President Portal Business Unit, Italiaonline. “That’s why we share the vision of creating new opportunities for professionals, artisans and companies to sell online”.
Matteo Cascinari, CEO of Blomming, stated the “This agreement is an important move for the entire Italian online ecosystem”.
Libero, the most important property within Italiaonline, has more than 14 million registered users that can now open an online Shop on Blomming on-the-fly, thanks to an integrated login system (similar to Facebook Connect).
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