We are very happy to say that Matteo Cascinari, long experienced manager and angel investor, has joined Blomming as Partner and CEO. “I’m excited for being part of this team. The results of Blomming, that collected more than 13.000 products in few months, are the best index about the effectiveness of its model. E-commerce and […]

Facebook Driving Sales, Says eMarketer

“Shoppers Willing to Connect With Retailers on Facebook”, titles eMarketer. The idea is simple, and can be seen in the data below: we always chatted with our friends exchanging opinions about the products we use, love or hate. It ever happened, whatever the media. In the near past we did it on blogs and forums. And […]

If I Had To Guess… Social (And Facebook) Commerce Are The New Drivers

“If I had to guess, Social Commerce is next to blow up”, reportedly said Mark Zukerberg in August 2010. He was launching Facebook Places, that is the interpretation number n-square-n of Social Commerce – or sort of, at least. The idea that Social Commerce is really at its beginnings, with trials, errors, business models experiments […]

Facebook Commerce Arise. And Blomming Has Its Solution

“As companies find ways to embed their e-commerce engines within social media, the market for social commerce will skyrocket, helped in part by new models for buying and by the availability of products developed specifically for social networking sites. By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 […]


After two months of non-stop work, with everybody asking whatever question you may think, we begin to understand how the startup life is…

Let’s Go

On Nov 23rd, 2010, Blomming has officially launched. Good luck Camaleo!